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Performance fuelling doesn’t need to feel extreme to work.
It doesn’t need punishment, complexity, or blind faith.
Open Fuel supports the everyday work of training, with fuel that helps you perform while still feeling good in your body.
Too much sports nutrition is built around trade-offs.
Go harder, but tolerate the discomfort. Perform better, but accept the fallout.
We think that’s a false choice. Fuel should work with your body, not against it.
Stop fighting your fuel.
Open Fuel products aren’t simple because we cut corners. They’re simple because everything has to earn its place. We design formulations by starting with what the body actually needs to perform, then removing anything that doesn’t meaningfully support that goal. Fewer ingredients. Clear roles. No filler.
That simplicity carries through to how you use Open Fuel. Straightforward mixing. Predictable outcomes. Fuel that fits into training without demanding extra thought. And because performance fuelling shouldn’t be a closed system, we explain what’s inside and why it’s there. No decoding required.
Responsibility isn’t a feature we add at the end. It’s a constraint we design with from the start.
That means choosing packaging systems that reduce waste without changing how the product performs. Using recyclable and PCR materials where possible. Removing unnecessary single-use components when there’s a better option.
We don’t believe athletes should have to choose between performance and responsibility. Thoughtful design can support both.
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